- The End of Risk: Minimising Fraud Through Big Data
January 16, 2017
The End of Risk: Minimising Fraud Through Big Data As Big Data continues to grow exponentially, the spotlight is turning to one very important area of focus: fraud. Fraud comes in many forms—particularly in the financial sector. According to the Australian Institute of Criminology, fraud costs over $6 billion each year in Australia alone. To put this into perspective, around one out of every eight dollars spent fighting crime is spent on fraud. As we move towards an increasingly globalised […]
- How to Know What You Don’t Know
January 4, 2017
HOW TO KNOW WHAT YOU DON'T KNOW ‘Why doesn’t my company get more business?’ Have you had that thought before? Most business-owners have. Sometimes we become so wrapped up in the day-to-day processes of running our business that we are unable to focus on improvement. When we do sit down and think about the products or services we offer and how we offer them, we’re not sure where to begin. If you can relate to this scenario, you’re probably on the lookout for some way you can get to know what you […]
- Omni-Channel Success: Myth or Reality?
December 15, 2016
OMNI-CHANNEL SUCCESS: MYTH OR REALITY? What a glorious age we live in—digital connections to the world at our fingertips! Businesses nowadays receive more data on customer traits and their needs and wants than they ever dreamed of having. As what happens with swift innovations, however, the data comes fast, furious and in greater volume than what traditional business intelligence systems can understand, interpret, or use to predict. Omni-channel is the Name of the Game In addition, customers […]
- Your Competitive Edge Is Within Your Data–Unseen Nuances and Opportunities
November 29, 2016
Your Competitive Edge Is Within Your Data–Unseen Nuances and Opportunities Digital marketing experts are starting to agree that the biggest way to gain an advantage over your competition is to apply strategies that are backed up by analytics. While some companies view the process of collecting and analysing consumer data with scepticism, in actuality, data insights enable you to obtain meaningful information on what your customers need and desire. This allows you to personalise a service or […]
- Thing vs. String: Is Your Data Personable?
November 15, 2016
THING VS. STRING: IS YOUR DATA PERSONABLE? We’re in the midst of the data revolution, yet not many people are aware of how much power they have at their fingertips with the information that is coming in today. With semantic information processing, a relatively new area within the IT industry, it is now possible for a platform to view data intelligence as more than just a string of characters, but rather understanding data entities as a real world "thing." When your software can recognise […]