Latize Blog

  • Latize_Turning_to_Big_Data_for_Effective_Localised_Marketing_1Turning to Big Data for Effective Localised Marketing
    TURNING TO BIG DATA FOR EFFECTIVE LOCALISED MARKETING Back in 2006, Harvard Business Review hailed the concept of using information about consumer behaviour to influence local marketing efforts with respect to "big box" retailers. The write-up characterised the concept as a move toward individualisation, a carving out of a retailer's identity that stood out from the other big box stores at the time. Today, the massive collection of what we call Big Data is making localised marketing efforts […]
  • Latize_Beyond_Standard_Business_Intelligence_Tools_1Beyond Standard Business Intelligence Tools
    Beyond Standard Business Intelligence Tools No one wants to simply “meet the standard,” and in no field is this truer than in business intelligence, in the true sense of the words. The fields of Big Data, analytics, and business intelligence are constantly being developed, grown, and driven forward by innovators and trailblazers, which means businesses need cutting edge tools in order to stay ahead of the curve. Take a look at what we can expect from business intelligence tools in the near […]
  • Latize_The_End_of_Risk_Minimising_Fraud_through_Big_Data_2The End of Risk: Minimising Fraud Through Big Data
    The End of Risk: Minimising Fraud Through Big Data As Big Data continues to grow exponentially, the spotlight is turning to one very important area of focus: fraud. Fraud comes in many forms—particularly in the financial sector. According to the Australian Institute of Criminology, fraud costs over $6 billion each year in Australia alone. To put this into perspective, around one out of every eight dollars spent fighting crime is spent on fraud. As we move towards an increasingly globalised […]
  • latize_how_to_know_what_you_dont_know_1How to Know What You Don’t Know
    HOW TO KNOW WHAT YOU DON'T KNOW ‘Why doesn’t my company get more business?’ Have you had that thought before? Most business-owners have. Sometimes we become so wrapped up in the day-to-day processes of running our business that we are unable to focus on improvement. When we do sit down and think about the products or services we offer and how we offer them, we’re not sure where to begin. If you can relate to this scenario, you’re probably on the lookout for some way you can get to know what you […]
  • latize_omni_channel_success_myth_or_reality_2Omni-Channel Success: Myth or Reality?
    OMNI-CHANNEL SUCCESS: MYTH OR REALITY? What a glorious age we live in—digital connections to the world at our fingertips! Businesses nowadays receive more data on customer traits and their needs and wants than they ever dreamed of having. As what happens with swift innovations, however, the data comes fast, furious and in greater volume than what traditional business intelligence systems can understand, interpret, or use to predict. Omni-channel is the Name of the Game In addition, customers […]